1. Internal Communications Challenges
2. Why is Slack better than email for internal comms?
3. Drawbacks of Slack for internal comms
4. Give visibility of internal comms calendar to relevant stakeholders
5. Use internal comms templates native to Slack/ Teams
6. A relationship-driven approach to employee reminders
7. Avoid missing days which matter to certain employees with your internal comms
8. Employee Communications is becoming more business owner-led
9. Know when to group Internal Comms into a Campaign
10. Don't leave any company values behind
In early Q1 this year, we started exploring some of the challenges related to Internal Communications, and over this time, we spoke with some very knowledgeable people in this space… 📖
Firstly, why does it matter?
Without driving improved awareness and understanding of topics like corporate sustainability or engaging employees on important business updates, companies risk not meeting their goals, as they can’t convert comms into action. An efficient and effective approach to internal comms is a critical strategic priority for most companies 🎯
So, what did we learn?
Have we missed anything? Leave a comment or get in touch with us!
Directing more internal communications through Slack and away from email can take a bit of getting used to. Many employees are used to receiving comms via email, but this can lead to messy inboxes, missed updates and emails ending up in folders which will never be reopened… 📧
Some of the benefits of using Slack for internal comms are as follows:
Slack can be a great tool for internal comms, but there are also drawbacks. Some of the most frequent challenges are below 👇
Giving relevant stakeholders visibility of the internal comms schedule can save time, increase alignment, and reduce comms fatigue. One the primary reasons this isn’t done today is that for sensitive comms, companies only want a small number of employees to view the details before these are shared more widely 🔒
Employee permissions can be complex, but they don’t have to be. Think of a private event on an email calendar where only certain people can view the name/ description, but others can see that something has been scheduled for this time 👓
The same approach could be applied to comms calendars, enabling stakeholders to plan their comms at a quieter time without having access to sensitive comms content. 📅
Visually engaging email templates can be a great way to make internal communications stand out. With more employee comms shifting from email towards Slack and Teams, equivalent templates with a design/ user interface tailored towards these platforms could make a massive difference to employee engagement and participation 🎨
Adjusting templates for each use case and topic is time consuming, so find yourself a good tailor who can help you find the best fit 🤵
Ever feel like you spend a lot of time chasing colleagues on deadlines when content needs to be submitted? You’re not alone. The problem is that frequent reminders can come across as passive-aggressive or worse 💬 😤
One solution could be to request permission from colleagues to remind them if they haven’t completed an important task 48 hours before the deadline (for e.g.). With their permission, you reduce the risk of them interpreting the reminder as a lack of trust in their ability to complete tasks on time 🙏
Our calendars get hectic quickly and it’s very easy to forget the less well-known days that matter to certain employee groups. For companies focused on building an inclusive culture, finding a way to easily organise communications or initiatives which raise awareness is important.
"The days of top-down communications are waning. People want the employee experience to mirror their personal styles of communicating." - Visix
Naturally, some communications are better suited to coming from a central communications or leadership team. However, given employees are placing increasing value on business purpose, harnessing their knowledge and passion on areas like ESG and D&I for internal communications can help companies to build a strong culture.
Company initiatives that are purely "top-down" are less likely to get long-term employee buy-in, so Employee-led teams can be a more scalable approach to influence positive change, by empowering employees to educate and engage with each other. Employee-led teams can also be organic way to foster mentorship and career development for all employees.
Here are some practical ways to foster a culture of internal communications which is more business owner-led:
Internal Communications campaigns are a great way to reinforce important messages and to drive positive long-term changes, but not all employee comms should be part of a campaign 💡
When should internal comms be grouped into a campaign? Below is a handy checklist to help with this 📝
Learn more about this topic with Canopact's Comms Campaign Decision Tree.
A company’s core values are integral to their mission and purpose. However, it can be easy for certain values to become neglected if there’s a significant variation in the volume of employee comms associated with each value 🚩
How can this scenario be avoided?
With Canopact's tagging feature, you’ll never need to perform these steps in a spreadsheet again 🙏