In the modern world of hybrid working, internal communications play a crucial role in ensuring that all employees are aligned with the company's vision, values, and strategic goals. As an internal communications manager, one powerful strategy you can leverage is alias posting—posting on behalf of executives or colleagues.
What are the benefits of alias posting?
Alias posting offers numerous advantages for internal communications managers and executives, including ensuring consistency in messaging, enhancing efficiency and timeliness, and boosting executive presence. It strategically aligns communications with company goals, handles sensitive information with care, and adds executive presence and impact to posts.
What channels can you use alias posting?
Traditionally, alias posting has mainly been done on Email communications or Intranet Posts.
However, in many modern companies, employees are spending increasingly more time in collaboration tools such as Slack.
Why is alias posting in Slack important?
Slack workspaces can be a lot busier and the topic of conversation can move faster in comparison to email or Slack. It’s therefore easier for key messaging to get lost amongst the noise, and timing and presence of comms is a lot more important.
This is why alias posting is important, as it helps exec members get the timing and messaging of posts right, without having to be constantly reminded to post at a certain time.
How to do alias posting in Slack?
Slack doesn’t have a native feature for alias posting, but you can use Canopact’s ‘Post on Behalf’ feature to alias post on Slack.
You can install the Canopact app from the Slack App Marketplace and make use of the 30 day free trial. It’s then easy to add your colleagues of whom you want to post on behalf of.
.png)
Your post will be added to your Slack comms schedule and will be sent from your executive’s Slack account, as if they posted it.
.jpg)
.remini-enhanced.jpg)
.png)
.png)